WAGS are a small but very successful family-owned dog grooming salon based on a busy high street in Sale, South Manchester. They have a large, loyal customer base and recently refurbished their salon to handle the increasing demand for their clientele. They came to Focal Creative as they were in need of a new website which showcased all they had to offer as well as provide an online booking facility. Something their customers had continually requested. They also needed our copywriting services as well as a little help with determining what key attributes they wanted to focus on as a business. We chose to focus on 5 key points: quality of service, treatment of the dogs, their honest and friendly approach, quality of the products used and the fact that all breeds of dogs are welcome. In regards to the tone of the copy, emotive, relatable and loving language was used - to get across the key point that the welfare of the clients’ dogs really is WAGS number one priority. The design of the website is a one-page format. Bright colours and images of dogs with their owners are used throughout. Frequent call to actions is on show, helping to generate online bookings.


Focal Creative is completely flexible in how we can work with you. We can focus on design, brand, marketing or a combination of all three. So what are you waiting for? Get in touch and let’s get to work!


We can guide you on how to develop all the creative aspects of your business.


We can act as your long-term external creative department working alongside your team.


We can handle single projects too, be it designing a brochure or managing a campaign.