Egan Reid wanted a specific multi-channel campaign focussing on new business acquisition and developing existing prospects. Focal Creative was tasked with producing the supporting marketing material needed for this campaign. This ranged from direct mailer letters, direct mail postcards, targeted e-shots and promotional gifts. The focus of all this material was Egan Reid's 5 key selling points. These included Egan Reid’s experienced team, great value, innovative account management, single-source procurement and flexibility of service. The use of bright colours and fun, quirky illustrations created strong, distinct designs which drew the attention of the recipient and portrayed the Egan Reid brand in a fun, contemporary manner. The campaign ran for 10 weeks with the targeted recipients receiving some kind of correspondence from Egan Reid each week. Off the back of this campaign, 5 new lucrative accounts were opened.


Focal Creative is completely flexible in how we can work with you. We can focus on design, brand, marketing or a combination of all three. So what are you waiting for? Get in touch and let’s get to work!


We can guide you on how to develop all the creative aspects of your business.


We can act as your long-term external creative department working alongside your team.


We can handle single projects too, be it designing a brochure or managing a campaign.