CRACKING CANDY MARKETING MATERIAL
Foods of Europe recently introduced a new confectionery brand called Cracking Candy, a new chocolate bar capturing the best flavours of the UK. They required Focal Creative to provide a range of supporting marketing material. With the chocolate bar capturing all the great flavours of the UK, the literature needed to do the same. The use of distinctly British icons and colours helped create a UK aesthetic in a fun and playful way. The use of the heart made out of icons perfectly captures Cracking Candy’s brand qualities.
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